This year can be said that the first year of the automobile O2O capital winter, beginning in March only a few scattered million angel round financing third-party information and service platform, from March to August the industry as a whole, the financing situation . Industry layoffs, compression, and even the closure of the situation have occurred, it can be said that the car is in the capital cold winter O2O cold wind.
In today's capital winter background, China's car O2O urgently in the 2C-side services to improve, upgrade. As we all know, the service is the key to the C-side bonding, the more detailed and standardized services, the more customers can reduce the cost, which is relative to capital smashing the brand more benign operating practices.
The US used car market after half a century of development, has become a relatively stable state, and has a variety of industry forms, the importance of service may be able to become the choice of second-hand car dealers in China.
In the 1980s, after the introduction of the used car law, the US Department of Commerce has introduced a car warranty law, the lemon law, provides that if the car dealer to the consumer transfer of unqualified vehicles, consumers have the right to the dealer claims . Various states have introduced their own lemon law, on the different mileage of the car source has a different time to do the warranty requirements.
At the same time, the US government has also actively promote the popularity of certified second-hand car, first of all for some shipments of large dealers, they will be buying and selling vehicles to do the vehicle quality inspection, which stimulate a large number of consumer buying habits, Tend to those who certified vehicles, which is in fact the sale of quality assurance services.
However, China's legislation has not catch up with the pace of market development, management of second-hand car market has not caught up with the pace of development of the industry, China's second-hand car industry standardization has not been established completely. This is why? Analysis, there are three reasons, namely, legislation, credit, industry, service standardization.
First of all, China's legislation in the used-car industry is still blank, so this industry is quite a mixed bag, although the product and service are homogeneous, but how to measure the quality of the service is still uneven. Many third-party evaluators and service agencies cross in, but there are not a number of authoritative certifications and legally recognized logos.
Second, the Chinese personal credit system is not fully established, at this stage of the credit inquiries only stay in the banking and financial areas, for some life and habits of the system-wide credit query is still no standard, as the low-frequency large transactions, Of the credit level need to strictly control, no credit supervision will directly allow the market recognition in a low level.
For example, the mention of second-hand car industry, the outside world most think of soaking water, accidents, cars and other curing concept, because the market for personal credit rating is not established. Finally, the standardization of industry services is not uniform, in the service details and processes are not large-scale.
As a second-hand car a car, one person one price, and information asymmetry and other reasons, the degree of market acceptance is not really large-scale. Therefore, based on the above factors, the need for industry self-discipline, but also companies in the service details and innovation to get started, access to C-side recognition for the service.
Therefore, the first need for the automotive market after the information service support. For example, Cars is an American used car trading platform is the United States well-known used car information, quotes, trading platform site, to provide users with easy-to-use online vehicle assessment tools, Cars.com offers car sales services for new cars, used cars, car dealers, car consumer loan calculators, used car pricing, car reviews, car loan calculators, used car pricing and more. The data show, Cars provides information services covering more than 80% of the American people buying and selling used car demand.